Product Framer — White Background Generator
Frame your product on a white background at the exact fill percentage marketplaces require. Upload a transparent PNG, adjust the framing, and export.
Drop your image here
or click to browse · Ctrl+V to paste · JPG / PNG / WebP · Max 50 MB
Best results with transparent PNG. Need to remove the background first? Use Background Remover
Why Product Framing Matters for Marketplace Listings
Amazon requires your main product image to fill 85% of the frame on a pure white background. Etsy recommends similar proportions. Depop wants 90% fill on square images. Getting the framing wrong means your product looks tiny in search results — or gets rejected entirely.
The Product Framer takes your transparent product image and precisely positions it within the frame at your chosen fill percentage. No more guessing in Photoshop — set the slider, pick your platform, and export.
How to Use
- Step 1: Remove your product's background using our Background Remover
- Step 2: Upload the transparent PNG here
- Step 3: Select a platform preset or adjust the fill slider
- Step 4: Download the perfectly framed JPEG
Complete Your Product Photo Workflow
Why Product Fill Percentage Matters for Marketplace Listings
Amazon recommends that your product occupies 85% or more of the image frame. Etsy and eBay have similar informal standards. The reasoning: a product that fills most of the frame looks larger, more detailed, and more premium in search result thumbnails. A product that fills only 50–60% of the frame floats in a sea of white, looks small, and appears less compelling next to competitors whose products fill the frame. This is especially critical for thumbnail-heavy platforms where buyers make click decisions based on a 150x150px image — at that size, fill percentage is the single most important visual factor after background cleanliness.
How Product Framer Works
Product Framer takes your background-removed product (transparent PNG) and composites it onto a square white canvas at an exact fill percentage you specify. At 85% fill, the product's longest dimension occupies 85% of the canvas width, with equal padding on all sides. This produces an image that meets Amazon's fill percentage recommendation, is square (required for Depop and preferred for Etsy), and has a certified pure white background. The slider lets you fine-tune the fill to match platform preferences or your aesthetic preference for your catalog's visual consistency.
Frequently Asked Questions
What fill percentage should I use for Amazon?
Amazon recommends 85% fill for main product images. This means your product's longest edge should occupy 85% of the image frame. The Product Framer defaults to 85% for the Amazon preset.
Do I need to remove the background before using Product Framer?
Yes — Product Framer works with transparent PNG files. Remove the background first using the Background Remover, then upload the transparent PNG to Product Framer to set your fill percentage and white background.
What output size does Product Framer produce?
Product Framer outputs a square JPEG. The output dimension defaults to 2000x2000px, which is the recommended standard for most marketplace platforms and enables zoom functionality on Amazon.
Can I use Product Framer for non-square images?
Yes — Product Framer always outputs a square canvas. Non-square products are centered with equal padding on all sides, ensuring the product is centered within the square frame at your specified fill percentage.